Chinese imprint Randomevent is the latest to join forces with New Balance as the two present a new iteration of the 1906 sneaker model with the Sweetness of Kin palette. The two brands draw inspiration from sweet desserts for the latest shoe, which is applied in the form of its construction as well.
The shoes are made with a layered build to replicate the cake layers. The various layers open up opportunities for materials and depth starting with a spongy mesh foundation in a crisp cream tone. It is overlaid with leather on top with a soft buttery feel. The N logo can be seen on the side of the shoe for more dimension and branding.
Dessert-Inspired Collaborative Shoes
Randomevent and New Balance Join on Sweetness of Kin Shoe
Trend Themes
1. Dessert-inspired Shoes - Shoes inspired by sweet desserts offer disruptive innovation opportunities in the footwear industry by exploring unique materials and textured designs.
2. Layered Construction - Footwear with a layered build opens up disruptive innovation opportunities in materials and depth, allowing for creative exploration in shoe design.
3. Collaborative Fashion - Collaborations between fashion brands, like Randomevent and New Balance, present disruptive innovation opportunities by combining different design perspectives and attracting diverse customer segments.
Industry Implications
1. Footwear Industry - The footwear industry can leverage dessert-inspired shoes to attract customers looking for unique and unconventional designs.
2. Fashion Industry - The fashion industry can benefit from collaborative efforts between brands in order to create innovative and distinctive products that appeal to a wider range of consumers.
3. Materials and Textiles Industry - Materials and textiles industries have the opportunity to develop new and unconventional materials for layered shoe constructions, catering to the growing demand for unique and creative fashion items.