Creative agency 'The 6th' designed the playful and illustrative story branding for all of the Sweet Meat Jerky packages. The Nashville-based jerky company wanted to convey a personal message that pertained to each variety of its tasty meat snacks.
The resealable bags that are used to package each Sweet Meat Jerky snack is a illustrated anecdote. Each story corresponds with the flavors, which include classic teriyaki, mango chipotle, and turkey barbecue. Each package uses colorful cartoon images and graphics to depict the story.
Essentially each infographic tells a story about the brand by sharing information such as what ingredients are used to make the product. The use of playful fonts and colorful illustrations brings a cohesive format to each bag even though they each tell a different story.
Anecdotal Jerky Branding
The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
Trend Themes
1. Personalized Packaging - The trend of using illustrative and personalized packaging to convey a unique message for different product varieties presents opportunities for brands to create a more engaging and memorable customer experience.
2. Storytelling Branding - The trend of using colorful cartoon images and graphics to depict a story on packaging enables brands to connect with consumers on an emotional level and differentiate themselves in a crowded market.
3. Infographic Marketing - The trend of using playful fonts and colorful illustrations on packaging to share product information in an easily digestible format creates opportunities for brands to educate and engage consumers in a visually appealing way.
Industry Implications
1. Food Packaging - The food packaging industry can explore the disruptive innovation opportunity of integrating personalized and storytelling elements into their packaging designs to enhance brand storytelling and consumer engagement.
2. Snack Food - The snack food industry can take advantage of the trend of using illustrative packaging and colorful graphics to create a memorable and unique identity for different flavor offerings, enticing consumers to try new products.
3. Creative Agency - The creative agency industry can tap into the trend of infographic marketing and help brands develop visually appealing and informative packaging designs that communicate key product information in a fun and engaging way.