Krispy Kreme recently announced that it will begin selling iced coffee beverages in a variety of sweet flavors. Although many brands have begun selling pre-bottled iced coffees, these products rarely come in different flavors. Krispy Kreme is looking to fill a gap in the market by selling ready-to-drink iced coffees in various flavors.
The new flavored iced coffees will be available at participating grocery, convenience and mass-merchant stores throughout the US. The ready-to-drink coffees are chilled and come in two different sizes. Unlike other iced coffees sold in stores, the Krispy Kreme coffees come in sweet flavors such as mocha, caramel and vanilla. The drinks have already proven to be a popular item at Krispy Kreme shops and now the brand aims to make them more widely available to consumers.
The new flavored coffee drinks demonstrate that consumers want the convenience of a ready-to-drink package, but they also want the specialty flavors that are generally offered at coffee shops.
Dessert-Inspired Coffees
These Iced Coffee Drinks Come in a Variety of Sweet Flavors
Trend Themes
1. Flavored Iced Coffees - The rise of flavored iced coffee products in stores reflects growing consumer demand for convenience and unique flavors in their coffee drinks.
2. Ready-to-drink Beverages - The success of ready-to-drink flavored iced coffees highlights an opportunity for brands to expand their product portfolios to include other convenient, on-the-go drink options.
3. Sweet Flavors in Beverages - The popularity of sweet flavors in ready-to-drink coffee beverages presents opportunities for brands to explore innovative flavor combinations that set them apart from their competitors.
Industry Implications
1. Beverage Industry - The flavored iced coffee trend presents an opportunity for beverage companies to innovate their product lines and capitalize on growing consumer demand for convenience and unique flavors.
2. Retail Industry - Retailers have the chance to capitalize on the demand for ready-to-drink flavored iced coffee by featuring these products in their stores and targeting on-the-go consumers.
3. Food Industry - The intersection of sweet flavors and beverage products suggests an opportunity for food companies to explore the incorporation of coffee-inspired flavors into their food products, such as desserts or snacks.