HUMAN MADE, a Japanese streetwear brand founded by A Bathing Ape's owner NIGO, has announced the launch of 'SWEET COWBOY,' an alcohol-free sweet sake. The new non-alcoholic spirit comes following the brand's popular 2019 sake release of 'STORM COWBOY.'
The sweet sake is delivered in a minimally designed, frosted glass bottle that features the brand's signature cowboy logo with the words "SWEET COWBOY" incorporated in its design. In addition, the bottle itself comes packaged in a white box with a pink and black cowboy logo.
While buying sake produced by a fashion label may seem questionable, the brand's alcoholic version, SWEET COWBOY, won a gold medal at one of the world's most renowned wine contests, the IWC2020. If that is anything to go off, then SWEET COWBOY will likely be a high-quality sake option for everyone to enjoy.
Alcohol-Free Sweet Sakes
HUMAN MADE Releases Non-Alcoholic Sake Called 'SWEET BOY'
Trend Themes
1. Alcohol-free Beverages - Opportunity to disrupt the traditional alcoholic beverage industry by offering compelling non-alcoholic options.
2. Fashion-label Food and Beverage Production - Potential area for further exploration as fashion brands expand into new markets and product lines.
3. Innovative Packaging Design - Opportunity to differentiate products and enhance brand recognition through unique packaging designs.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive non-alcoholic beverage options may lead to new market segments and increased revenue potential.
2. Fashion Industry - Further expansion into food and beverage production could lead to new revenue streams and increased brand recognition.
3. Packaging Industry - Innovative and unique packaging design offers a way to stand out in crowded markets and increase consumer attention and loyalty.