A Colorado-based company has just begun an Indiegogo campaign for a new line of sweat-proof cosmetics designed specifically for high-performance athletes. After noticing a major gap in the beauty market, the team at 'Sweat Cosmetics' realized that active women needed natural cosmetics that could stand up to a high intensity workout, without causing skin irritation.
The Sweat Cosmetics line is made from all-natural ingredients, the most important of which is the addition of SPF 30 loose mineral powder. The revolutionary SPF powder solves the problems with wearing sticky sunscreen, which may cause women to break out when they begin to sweat. By making an all-in-one product, the sweat-proof cosmetics line allows active women to wear sun protector at all times, without worrying about irritating their skin. The products have been heavily tested on high-performance athletes and have been proven to withstand moisture for up to 80 minutes of sports or exercise.
Sweat-Proof Cosmetics
'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women
Trend Themes
1. Sweat-proof Makeup - The trend of sweat-proof cosmetics is experiencing a rise due to the growing need for makeup that lasts long and does not irritate skin during high-performance physical activities.
2. Natural Ingredients - The move towards using natural ingredients in sweat-proof products is a growing trend as consumers increase demand for healthier and sustainable lifestyle options.
3. All-in-one Products - The growing demand for multi-functional makeup products that can save time on application, reduce clutter in their makeup kits and provide solutions to daily needs is a disruptive innovation opportunity.
Industry Implications
1. Beauty and Personal Care - Beauty companies and personal care manufacturers are moving toward the use of sweat-proof and natural ingredients to meet the growing demand for healthy and sustainable beauty products.
2. Athletic Wear - Athletic wear companies can partner with sweat-proof cosmetics manufacturers and produce sweat-proof makeup that complements the apparel of high-performance athletes like runners and swimmers.
3. Recreation and Sports - Recreation and sports industry manufacturers can create their line of sweat-proof sunscreen and makeup for their audience, promoting healthy lifestyle options for their customers.