Elegance Brands' Sway Energy + Immunity is a new zero-sugar energy drink that shares 160 milligrams of caffeine from green tea, plus 100% of the daily value of five vitamins. The beverages are available in varieties like Lemon Lime, Passion Fruit and Watermelon, plus other fun and fruity flavors that are packaged in boldly colored cans.
As people are looking for simple ways to support their immune health on a daily basis, everyday products are being enriched with added ingredients to bolster ongoing well-being. While some products that are focused on immune health seem medicinal, these canned drinks offer a fresh and appealing way for consumers to support their health without consuming excess sugar.
Immune-Boosting Energy Drinks
Sway Energy + Immunity Shares Caffeine from Green Tea Plus Vitamins
Trend Themes
1. Immunity-boosting Drinks - The growing trend of immunity-boosting drinks can offer disruptive innovations in the beverage industry by using natural ingredients and zero sugar to cater to health-conscious consumers.
2. Functional Beverages - Functional Beverages are on the rise, providing a competitive market for beverage companies to create innovative products, by offering ingredients that provide extra health benefits like essential vitamins and zero sugar content.
3. Green Tea-based Products - There is an opportunity for disruptive innovation within the market of green tea-based products as companies can use green tea as the primary source of natural caffeine while also offering other health benefits like antioxidants and a boost in metabolism.
Industry Implications
1. Beverage Industry - The beverage industry can use the growing trend of immunity-boosting drinks to offer disruptive products that cater to health-conscious consumers while also offering natural ingredients and zero sugar content.
2. Health and Wellness Industry - The health and wellness industry can benefit from the trend of functional beverages to provide new products with essential vitamins and nutrients for consumers who prioritize their health.
3. Natural and Organic Products Industry - The natural and organic products industry can focus on green tea-based products to cater to environmentally-conscious consumers that seek natural ingredients and eco-friendly packaging options.