The Swatch AI-Dada tool has been launched by the brand as a design capability that will enable consumers to create truly customized timepieces by harnessing the power of artificial intelligence (AI). The tool works by incorporating a prompt box where shoppers can enter a design idea that will be used as the jumping off point before delivering the final result. The tool can be accessed via the brand's website by creating an account, has a 300 character limit for the text prompt and can be used up to three times per day.
The Swatch AI-Dada tool is compatible for use with NEW GENT models and can be ordered as soon as the user is happy with the output. The service is being launched into 20 countries in Europe alongside the UK.
AI-Powered Timepiece Design Tools
The Swatch AI-Dada Tool Lets Users Think Up Any Design
Trend Themes
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Industry Implications
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