Japanese imprint SWAGGER was previously known as 'BIG-O' and now it launches its official rebrand through a new collection. The range is designed for the Spring/Summer 2022 season and features a wide selection of streetwear silhouettes. It channels a contemporary design language that is inspired by the 90s and 2000s.
This includes the selection of graphic prints that led to most of the SS23 first drop. It is joined by a selectin of heavyweight sweaters detailed with vintage themes. There are ten styles and overall, it is made up of a full zipped hoodie, te, sweatpants, a pullover hoodie, and a logo cap to round out the seasonal collection. It is set to launch officially on December 30th.
Japanese Streetwear Rebrandings
SWAGGER Launches a New Capsule for the SS23 Season
Trend Themes
1. Japanese Streetwear Rebranding - There is an opportunity for more Japanese streetwear brands to undergo rebranding to stay current and appeal to modern fashion trends.
2. 90s and 2000s Inspired Streetwear - There is an opportunity for streetwear brands to design collections that are inspired by the 90s and 2000s, as there is a growing demand for fashion styles from these decades.
3. Vintage Themed Streetwear - There is an opportunity for streetwear brands to incorporate vintage themes in their collections, as these retro styles are gaining popularity in the fashion industry.
Industry Implications
1. Fashion Industry - Opportunities exist for traditional fashion brands to incorporate streetwear elements into their collections or launch streetwear lines to appeal to younger consumers.
2. Graphic Design Industry - As graphic prints are a prominent feature in streetwear collections, there is an opportunity for graphic designers to create unique designs for streetwear brands.
3. Marketing Industry - There is an opportunity for marketing professionals to develop innovative marketing strategies that appeal to the younger demographic that are fans of streetwear fashion trends.