Circle K has announced its latest step in its sustainability commitment as it prepares to launch 100% sustainable coffee across all of its locations. The announcement comes ahead of Earth Day (April 22) when the coffee will be released and will be promoted with a discount of up to 40% off of reusable mugs for patrons to pick up. The brand's new coffee program is built around three pillars including farm productivity, environmental practices and social development.
Global Chief Marketing Officer of Alimentation Couche-Tard Inc., parent company of Circle K Kevin Lewis spoke further on the sustainable coffee announcement saying, "We continue to look for ways to deliver high-quality coffee while reducing our impact on the environment. In the U.S., over the past year, we've reduced case sizes and extended product shelf life, which will minimize the amount of coffee wasted. These steps, combined with the installation of bean-to-cup coffee machines across the U.S., have delivered a 30-percent reduction in total pounds of coffee wasted annually."
Sustainable Convenience Store Coffees
Circle K Will Roll Out 100% Sustainable Coffee on Earth Day
Trend Themes
1. Sustainable Coffee - Opportunities for innovating coffee production sustainably through a variety of approaches including environmental practices and social development.
2. Reusable Mugs - Opportunities for businesses to promote sustainable practices through reusable mugs and incentivizing customers to use them.
3. Reduction of Coffee Waste - Opportunities for businesses to reduce coffee waste through initiatives such as reducing case sizes and extending product shelf life.
Industry Implications
1. Coffee Shops - Coffee shops can leverage the trend of sustainable coffee production and reducing coffee waste to appeal to eco-conscious customers and set themselves apart from competitors.
2. Convenience Stores - Convenience stores can leverage the trend of sustainable coffee production and reusable mugs to attract customers who value sustainability and reduce waste.
3. Retail Industry - Retail businesses can offer reusable mugs as merchandise and promote sustainable coffee production as part of their company's values to appeal to customers who prioritize sustainability and social responsibility.