Combining the best of two worlds, the sushi burger is exactly what it sounds like: a sushi roll in the shape of a burger. Created by the folks at Sushi Groove, this bite-sized meal is as tasty as it is adorable to look at.
The delectable creation starts off with two rice patties, shaped to emulate classic burger buns. Sandwiched in between are an assortment of condiments, toppings and meats. If you are looking for a breakfast-themed bite, the succulent fried egg sushi burger is sure to satisfy your cravings. If you are looking for something crispy, the fried chicken option looks mighty good. The burger is bundled in traditional Japanese seaweed paper, which doubles as the wrapper for this portable meal.
The Sushi Groove sushi burger is an east meets west novelty that will have patrons salivating in curiosity.
Clashing Cultural Cuisines
The Sushi Groove Sushi Burger is an East Meets West Creation
Trend Themes
1. Sushi Burgers - Creating a new category of fusion food by combining the elements of burgers and sushi rolls.
2. Bento Burgers - Innovating the traditional bento box format by serving the sushi burger nestled in a bento box with Japanese sides and accompaniments.
3. DIY Sushi Burgers - Creating an interactive dining experience by offering guests the chance to make their sushi burgers at the table, using a selection of pre-prepared ingredients.
Industry Implications
1. Fast Food - Fast food restaurants can adopt the sushi burger as a unique and trendy menu item to attract young, adventurous, and health-conscious customers.
2. Food Truck - Mobile food trucks can take advantage of the novelty factor of sushi burgers by introducing them to different cities and locations.
3. Retail Grocery - Retail grocery stores can market sushi burger kits as a fun and healthy alternative for consumers to recreate at home.