Adam Scott took a radical surfboard slant with his attitude-driven ‘Sit Down’ chair design.
"The aim of the piece was to provide a juxtaposition and a contradiction for the perceived usages of a product," says Scott. Seating is generally soft and comfy, and he has taken a hard-edge, slick approach to ‘Sit Down.’ The lack of comfort may be forgivable considering the chair's hot look.
The chair, shot here on a secluded beach, looks like a shark complete with fins and a slate gray color. These photos could easily be seen on the front cover of a surf magazine, inclusive of hot surfer guy.
Surfboard Furniture
‘Sit Down' by Adam Scott
Trend Themes
1. Surfboard-inspired Furniture - Disruptive innovation opportunity: Explore new ways to incorporate surfboard elements into furniture designs, creating unique and eye-catching pieces.
2. Contradictory Design - Disruptive innovation opportunity: Challenge traditional expectations by creating furniture that goes against the norm in terms of comfort and aesthetics, appealing to consumers seeking bold and unconventional pieces.
3. Beach-inspired Decor - Disruptive innovation opportunity: Develop furniture designs that capture the essence of the beach and surfing culture, allowing consumers to bring the coastal lifestyle into their homes.
Industry Implications
1. Furniture Design - Disruptive innovation opportunity: Infuse elements of surfboards and beach aesthetics into furniture designs, appealing to consumers seeking unique and visually striking pieces for their spaces.
2. Interior Decor - Disruptive innovation opportunity: Create beach-inspired furniture and decor items that cater to consumers looking to bring a relaxed coastal vibe into their homes or businesses.
3. Surfing and Lifestyle Brands - Disruptive innovation opportunity: Collaborate with furniture designers to create surfboard-inspired pieces that align with the aesthetics and values of surfing and lifestyle brands, offering consumers a cohesive beach lifestyle experience.