Ladyscaping is one of the most time-consuming shower activities in a woman’s beauty repertoire, and the new Sure and Dove Hair Minimizing roll-on deodorants and sprays intend to make the shaving experience far less irritating.
Sure and Dove products are both manufactured by Unilever, and the hair-minimizing deodorants are set to go on sale in early 2009. According to the Daily Mail, Unilever believes that up to a third of its current customers would switch to these Sure and Dove hair minimizing deodorants--a move that would generate £10 million in sales during 2009.
But don’t toss your razor or cancel your waxing appointments just yet. Unilever says that after four weeks, users will notice that their underarm hair is lighter and easier to remove, and that skin irritation caused by regrowth is significantly minimized; however, the Sure and Dove hair minimizing deodorants are not hair removal products.
Hair-Minimizing Deodorant
New Sure and Dove Sprays Promise to Slow Regrowth
Trend Themes
1. Hair-minimizing Deodorants - Opportunity for disruptive innovation in the beauty industry by creating new hair-minimizing products that go beyond deodorant.
2. Ladyscaping - Opportunity for disruptive innovation in the personal care industry by developing more efficient and time-saving methods for hair removal and grooming.
3. Skin Irritation Minimization - Opportunity for disruptive innovation in the skincare industry by creating products that reduce skin irritation caused by regrowth and shaving.
Industry Implications
1. Beauty - Opportunity for disruptive innovation in the beauty industry by developing new hair-minimizing products that provide additional benefits.
2. Personal Care - Opportunity for disruptive innovation in the personal care industry by introducing efficient and time-saving methods for hair removal and grooming.
3. Skincare - Opportunity for disruptive innovation in the skincare industry by developing products that minimize skin irritation caused by regrowth and shaving.