SUPPLY takes Carhartt WIP apparel and with elements that nod to vintage trailwear methods for the Fall/Winter 2020 season. The main inspiration behind the range stem from trail apparel and its construction techniques as it is applied to the repurposed designs.
A notable technique is a special tie-dye method that can be seen throughout the capsule as it reacts in different ways depending on the fabric. Lightweight polyester will react differently than cotton -- mottled details will showcase on polyester material for a iridescent look. The capsule's hooded windbreaker sees this look and featues a mesh pocket that detaches to function as a bag. The same dyed effect can also be seen on the five panel cap.
Vintage-Tinged Workwear Silhouettes
SUPPLY Repurposes Carhartt WIP Designs with Flair
Trend Themes
1. Vintage-tinged Workwear - Opportunity for creating a line of modern workwear with vintage-inspired design elements.
2. Trailwear-inspired Designs - Opportunity to develop a line of apparel that combines trail apparel construction techniques with contemporary fashion.
3. Special Tie-dye Method - Disruptive innovation opportunity to create unique color patterns on different fabric materials using a special tie-dye technique.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate vintage workwear silhouettes into their collections.
2. Outdoor Apparel - Opportunity for outdoor apparel brands to leverage trailwear-inspired designs and construction techniques in their products.
3. Textile Printing - Opportunity for textile printing companies to explore and offer the special tie-dye method for creating unique color effects on different fabrics.