SUPERKEEN makes nutritious, free-from crunchy baked cereals to support an anti-inflammatory lifestyle, and the brand was created after founder Caragh Keane's diagnosis of auto-immune disease lupus and her experiences with the Auto Immune Protocol. Rather than focusing on excluding certain foods and creating a sense of lack or missing out, SUPERKEEN shares vibrant products powered by tiger nuts—which are nutrient-rich edible tubers, not nuts.
The Original, Cocoa Crisp and Cinnamon are three vegan, allergen-free, gut-friendly options from the brand that are made without grains and dairy.
"SUPERKEEN is all about providing great tasting food for all kinds of people and offering a sense of solidarity and support for those with food-related allergies and illnesses," says Keane. The brand conveys its desire to help people "Make Friends with Food" with allergen-inspired characters and colorful packaging that rekindles childlike joy.
Free-From Baked Cereals
SUPERKEEN Makes Allergen-Free Cereals Powered by Tiger Nuts
Trend Themes
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Allergen-free Foods — The increase in food allergies is driving demand for innovative allergen-free food products that cater to a broader audience.
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Tiger Nut-based Products — The use of tiger nuts in food products is emerging due to their nutritional benefits and potential as a grain alternative.
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Anti-inflammatory Diets — Anti-inflammatory dietary options are gaining traction as health-conscious consumers seek to manage chronic conditions and promote overall wellness.
Industry Implications
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Health Foods — The health food industry is expanding to include more nutritionally dense, free-from options catering to diverse dietary needs.
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Functional Foods — Functional foods that specifically support health conditions like auto-immune diseases are creating new market segments.
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Plant-based Foods — The plant-based food industry is seeing growth opportunities through innovative products that go beyond traditional grains and dairy.