At the 2016 Toy Fair in New York, DC unveiled many new superhero action figures, including the Deluxe Batgirl of Burnside.
This particular version of Batgirl is based on the Barbara Gordon as Batgirl, which originally launched in the 60s and was recently rebooted in 2014. Now, Batgirl is being celebrated with her own action figure and an accompanying all-purple motorbike.
While there are countless superhero action figures that are based on Superman, Batman and other stars of the comic book universe, the Toy Fair also introduced a number of female figures. Alongside Batgirl, some notables ones include Wonder Woman and Harley Quinn, who have both become fairly big in pop culture over the past few years.
Motorcycling Superheroine Toys
This DC Superhero Action Figure is the 'Deluxe Batgirl of Burnside'
Trend Themes
1. Female Superhero Action Figures - Opportunity to meet the growing demand for female superhero action figures with a focus on iconic characters like Batgirl, Wonder Woman, and Harley Quinn.
2. Rebooted Comic Book Characters - Opportunity to tap into nostalgia and fan excitement by creating action figures based on rebooted versions of classic comic book characters like Batgirl and other iconic heroes.
3. Gender Diversity in Toys - Opportunity to address the demand for toys that promote gender diversity by offering a wider range of superhero action figures featuring female characters.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to create and market action figures based on female superheroes, tapping into the growing demand for gender-inclusive toys.
2. Collectibles Market - Opportunity for the collectibles market to release limited edition action figures of rebooted comic book characters, catering to nostalgic fans and collectors.
3. Pop Culture Merchandise - Opportunity for pop culture merchandise companies to expand their offerings with action figures based on popular superheroines, capitalizing on the current popularity of female heroes in movies and TV shows.