Trü Birch is a producer of superfood ice cream that "focuses on maximizing your body’s potential and performance." The brand sets itself apart by making its certified organic, clean-label ice cream products with a patented whey protein called "Kilk" that closely resembles the properties of a mother's milk.
The high-quality ice cream products are made with birch juice and without artificial colors, preservatives or emulators. In its ice cream products, Trü Birch uses a kind of seaweed known as "sugar kelp" to create sweetness alongside fructose and xylitol.
Trü Birch is on a mission to share its snack and beverage products from Scandinavia to Southeast-Asia—as such, it offers flavors like Singapore Sling, which mimics a popular cocktail first created in 1915. Other health-focused flavors from the brand include Red Currant, Raspberry Sea Buckthorn and Elderflower.
Birch Water Ice Creams
Trü Birch Makes Clean-Label Superfood Ice Cream with Birch
Trend Themes
1. Superfood Ice Cream - The trend of superfood ice cream presents an opportunity for businesses to create innovative and healthy frozen dessert options.
2. Clean-label Products - The clean-label movement provides an opportunity for companies to develop ice cream products that are free from artificial colors, preservatives, and emulators.
3. Functional Ingredients - The use of functional ingredients like birch juice and sugar kelp opens up possibilities for businesses to create ice cream products with added health benefits.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of superfood ice cream by creating innovative and nutritious frozen dessert options.
2. Organic and Natural Products - The organic and natural products industry can embrace the clean-label movement and develop ice cream products that cater to health-conscious consumers.
3. Functional Foods - The functional foods industry can explore the use of functional ingredients in ice cream products to offer consumers added health benefits and functionality.