IVY PARK joins forces with adidas to continue building upon its ongoing partnership -- the latest to join the roster is the SUPER SLEEK silhouette. It is an elevated iteration of the familiar Stan Smith silhouette that features a chunkier build and a new canvas and leather construction throughout the upper.
This is updated in a dusty white hue and cactus green as the contrasting accenting details. There is also some reference that nods to the Samba silhouette as well, mostly seen in the football-themed tongue. The rest of the upper has the three-strap enclosure that wraps around the forefoot section and it all sits on top of an extra thick base elevated gum foundation.
CollaborativeVelcro Lifestyle Sneakers
adidas and IVY PARK Deliver the Super Sleek Sneaker Model
Trend Themes
1. Collaborative Sneaker Designs - Partnerships between fashion and athletic brands offer opportunities to update and innovate on classic footwear silhouettes.
2. Thick-soled Athleisure Shoes - The trend towards comfier and more unconventional styles in footwear inspires new designs and materials to create comfortable but stylish sneakers.
3. Fashion-inspired Sports Footwear - Athletic brands create collaborations with established fashion brands to create limited-edition, luxury, and high-end sneaker collections.
Industry Implications
1. Athletic Footwear - Collaborations with fashion brands to innovatively update classic silhouettes can put athletic brands at the forefront of sportswear fashion.
2. Fashion - Partnerships with athletic brands and innovating on sportswear silhouettes can signal a push toward more casual, athleisure-inspired styles in fashion.
3. Design - Creating limited-edition collaborations between fashion and athletic brands can create a sense of urgency and exclusivity that can drive sales and further collaborations in the future.