MSCHF launches a new iteration of the Super Normal 2 sneaker model which is set to launch officially on January 31st at noon EST. It will be available online at the MSCHF website or on the MSCHF Sneakers app for the price of $145. The shoes have their usual warped design that is structured by unique molds and other custom tooling to create a dynamic visual.
In addition to the intricate details, it appears to look simplistic and minimal. The new version of the shoe is all-white with uniquely waved details throughout the entire silhouette, down to the outsole feature of the shoe as well. The sides of the shoe and toe box look as if it has been warped.
Minimally Dynamic Layered Sneakers
MSCHF Delivers the New Super Normal 2 Sneaker Model
Trend Themes
1. Minimalist Sneaker Design - New emphasis on minimalism in sneaker design provides opportunity for disruption in the footwear industry through innovative use of materials and unique manufacturing techniques.
2. Custom Molded Footwear - Integrating custom molds and tooling for sneaker design provides differentiation opportunities for sportswear brands through personalized and customizable footwear.
3. Dynamic Visuals in Sneaker Design - Incorporating intricate and unique design elements in sneaker silhouettes provides opportunities for differentiation in the footwear industry through innovative manufacturing techniques.
Industry Implications
1. Footwear - The growing trend towards minimalist and unique sneaker designs provides opportunities for growth and differentiation within the footwear industry through the use of innovative materials and manufacturing techniques.
2. Sportswear - Integrating custom molds and tooling for sneaker design provides differentiation opportunities for sportswear brands through personalized and customizable footwear.
3. Fashion - Incorporating intricate and unique design elements in sneaker silhouettes provides opportunities for differentiation in the fashion industry through innovative manufacturing techniques.