GM recently announced that it will put its Super Cruise system into 22 different car models by the year 2022, 10 of which will receive technology a year before that date. The announcement was made by the GM President, Mark Reuss, however, he did not state which models would receive the driver assisting technology.
The announcement marks a new strategy for the company, as previously the Super Cruise system was going to be primarily available for Cadillac vehicles. However, expanding the semi-autonomous driving system to more vehicles means more car owners can access the technology. Introducing the system into more vehicles could allow the brand to cater to consumers who value driver assisting systems.
Semi-Autonomous Driving Assistants
GM Will bring the Super Cruise System to 22 Models by 2022
Trend Themes
1. Expanded Super Cruise System - GM expands its semi-autonomous driving system to 22 car models by 2022, benefiting from the growing trend of driver assisting technology in the market.
2. More Accessible Driver-assisting Technology - The introduction of the Super Cruise system into more GM models allows the brand to cater to more car owners who value driver-assisting technology.
3. Shift Toward Self-driving Tech - The Super Cruise system signals the growing shift towards self-driving technology, opening up opportunities for more autonomous driving systems.
Industry Implications
1. Automotive Industry - The expanding driver-assisting technology in the automotive industry creates disruptive innovation opportunities for manufacturers to incorporate and improve such systems in their cars.
2. Transportation Industry - The trend toward self-driving technology could create disruptive innovation opportunities for the transportation industry and related businesses through improved safety and efficiency.
3. Technology Industry - The integration of autonomous driving technology in cars creates disruptive innovation opportunities for the technology industry, especially in improving machine learning and artificial intelligence algorithms.