Being that Nielsen reported Bud Light as being the choice beer for 45% of Hispanic and Latino-Americans, the El Bud Light Party 'Estamos Unidos' Super Bowl spot is well-timed.
Featuring actor Michael Peña, the El Bud Light Party 'Estamos Unidos' commercial is entirely in Spanish and marks the first commercial to air during the Super Bowl in the language. The commercial aired during ESPN Deportes' coverage of the Super Bowl, which also broadcasted the game with Spanish commentary.
The 30-second Super Bowl spot is the work of Wieden + Kennedy New York and looks to help incite a passionate yet lighthearted feeling in viewers. Being that the commercial is the first of it's kind, we'll likely continue to see more Spanish language advertisements entering the market in the near future.
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Trend Themes
1. Spanish Language Super Bowl Ads - The emergence of Spanish language ads during the Super Bowl presents an opportunity for brands to tap into the Hispanic and Latino-American market and connect with a wider audience.
2. Inclusivity in Advertising - The El Bud Light Party 'Estamos Unidos' Super Bowl spot highlights the importance of inclusivity and representation in advertising, opening up opportunities for brands to be more culturally diverse in their campaigns.
3. Multilingual Marketing - The success of the El Bud Light Party 'Estamos Unidos' commercial demonstrates the potential of multilingual marketing to effectively reach diverse consumer groups and create meaningful connections.
Industry Implications
1. Beverage Industry - The beer industry, specifically brands like Bud Light, can embrace the trend of fun-encouraging beer ads to engage consumers and differentiate themselves from competitors.
2. Advertising Industry - The advertising industry has the opportunity to embrace diversity and create campaigns that resonate with a wider range of consumers, as demonstrated by the El Bud Light Party 'Estamos Unidos' commercial.
3. Media and Broadcasting Industry - The media and broadcasting industry can leverage the demand for Spanish language content by featuring more advertisements and programming that cater to Hispanic and Latino-American audiences.