Corona's Sunset O’Clock campaign plays up the time stamps on each bottle to give drinkers the chance to win exotic getaways. Ordinarily, the time stamp that's printed on a bottle of beer goes unnoticed but this campaign leverages an existing element into an asset—and the closer the time aligns with the actual time of a sunset, the bigger the potential reward for the consumer.
The campaign invites people to crack open a Corona during sunset hour and enter for their chance to win by snapping a photo of the time stamp on their bottle and sending it via direct message to Corona on social media. Whether or not they win a grand prize, drinkers will have created a memorable moment and enjoyed a beer at the most beautiful time of the day.
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Trend Themes
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Time Stamps as Rewards — Corona's Sunset O’Clock campaign creatively uses time stamps on bottles as a way to offer rewards to drinkers.
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Leveraging Existing Elements — The campaign turns the unnoticed time stamp on beer bottles into an asset for consumer engagement and rewards.
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Memorable Sunset Experiences — Corona encourages consumers to enjoy a beer during sunset hour, creating memorable moments for drinkers.
Industry Implications
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Alcoholic Beverages — The Sunset O’Clock campaign could spark disruptive innovations in the alcoholic beverage industry, leveraging unique bottle elements for consumer engagement.
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Social Media — The campaign's use of social media for photo submissions opens opportunities for innovative social media strategies, utilizing user-generated content for brand promotion.
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Travel and Tourism — Corona's exotic getaway rewards could potentially disrupt the travel and tourism industry by incentivizing consumers to choose Corona to capture unique experiences.