Corona's Sunset O’Clock campaign plays up the time stamps on each bottle to give drinkers the chance to win exotic getaways. Ordinarily, the time stamp that's printed on a bottle of beer goes unnoticed but this campaign leverages an existing element into an asset—and the closer the time aligns with the actual time of a sunset, the bigger the potential reward for the consumer.
The campaign invites people to crack open a Corona during sunset hour and enter for their chance to win by snapping a photo of the time stamp on their bottle and sending it via direct message to Corona on social media. Whether or not they win a grand prize, drinkers will have created a memorable moment and enjoyed a beer at the most beautiful time of the day.
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Trend Themes
1. Time Stamps as Rewards - Corona's Sunset O’Clock campaign creatively uses time stamps on bottles as a way to offer rewards to drinkers.
2. Leveraging Existing Elements - The campaign turns the unnoticed time stamp on beer bottles into an asset for consumer engagement and rewards.
3. Memorable Sunset Experiences - Corona encourages consumers to enjoy a beer during sunset hour, creating memorable moments for drinkers.
Industry Implications
1. Alcoholic Beverages - The Sunset O’Clock campaign could spark disruptive innovations in the alcoholic beverage industry, leveraging unique bottle elements for consumer engagement.
2. Social Media - The campaign's use of social media for photo submissions opens opportunities for innovative social media strategies, utilizing user-generated content for brand promotion.
3. Travel and Tourism - Corona's exotic getaway rewards could potentially disrupt the travel and tourism industry by incentivizing consumers to choose Corona to capture unique experiences.