This packaging sunscreen concept from designer Stas Neretin takes cues from fine art for a unique visual system that displays the level of sun protection that each product provides.
In addition to it being imagined that the sunscreen would packaged like tubes of paint, the concept illustrates 'Strong Protection' with a pale-skinned body and 'Low Protection' with a tanned torso. The paintery bodies depicted on the tubes borrow imagery from the The Fall of Man and The Massacre of the Innocents by Cornelis Cornelisz van Haarlem.
The collection of sunscreen tubes was specifically put together for painters who like to work in the outside air and would benefit from an added layer of sun protection on their skin. As such, the collection is branded as protective "Plein Air" creams.
Painterly Sunscreen Packaging
This Sunscreen Concept Takes Inspiration from Fine Museum Art
Trend Themes
1. Art-inspired Packaging - The design concept explores the trend of incorporating visual arts to create unique packaging.
2. Differentiated Sun Protection - The concept highlights the trend of using design to differentiate sun protection levels and increase customer awareness.
3. Niche Market Targeting - The use of 'Plein Air' branding demonstrates the trend of targeting specific groups of consumers with unique product specifications.
Industry Implications
1. Skincare - The use of differentiated packaging for sun protection lotions and creams creates an opportunity for skincare industry players to leverage artistic design in product packaging.
2. Cosmetics - Cosmetics industry players can explore more visually expressive packaging for sun protection products that cater to specific niche markets.
3. Outdoor Painting Supplies - Targeting outdoor painters with a protective 'Plein Air' sunscreen product line demonstrates an opportunity to innovate in the outdoor painting supplies industry.