The new Sunoco app has been unveiled by the gas station brand that aims to provide consumers with an all-in-one functionality that will handle everything they need when stopping to fuel up.
The app packs pay-at-pump and pay-in-store functionalities that are compatible for use with Apple Pay, Google Pay and all major credit cards to streamline payment. Users will be greeted with a customized digital storefront that can be augmented by individual store managers to highlight promotions, additional offers and much more.
The Sunoco app will also handle reward points to prevent shoppers from needing to keep an additional card on hand or open another app to complete their purchase. The app will be launched at over 1,000 locations across the US thanks to the success of a pilot program that took place in Spring 2018.
All-in-One Gas Station Apps
The New Sunoco App Handles Payment, Rewards and More
Trend Themes
1. All-in-one Gas Station Apps - The introduction of all-in-one gas station apps aim to provide consumers with a seamless platform that will handle everything they need when stopping to fuel up.
2. Pay-at-pump and Pay-in-store Functionalities - The integration of pay-at-pump and pay-in-store functionalities to gas station apps is a disruptive innovation opportunity that enables consumers to streamline payment and makes the process of fueling their vehicle more convenient.
3. Reward Points Integration - Reward point integration in gas station apps is a disruptive innovation opportunity that further enhances the user experience by preventing shoppers from needing to keep an additional card on hand or open another app to complete their purchase.
Industry Implications
1. Gas Stations - Gas stations can capitalize on all-in-one apps by providing a seamless user experience to consumers, which can lead to increased customer loyalty and retention.
2. Payment Processing - Payment processing companies can benefit from all-in-one gas station apps by partnering with gas stations to offer streamlined payment solutions to consumers.
3. Mobile App Development - Mobile app development companies have the opportunity to develop and innovate gas station apps, integrating pay-at-pump, pay-in-store functionalities, and reward points to enhance user experience and streamline payment methods.