Prepackaged products can often feel somewhat disconnected from nature, so the Oleos sunflower oil packaging takes a more direct approach to correlating the product to its humble beginnings. Designed by GLAD HEAD, the Oleos oil packaging design features a series of sculpted accents on the plastic bottle that add texture and charm to the bottle.
The label for Oleos oil features a series of scenes in nature that are created using watercolor paint. The imagery of the sunflower, its seeds and the various animals that interact with it are represented to let consumers know how it fits into the food chain for humans and animals/insects alike.
The Oleos sunflower oil branding draws a connection to the natural world and creates a more vivid, emotional experience for a simple kitchen staple product.
Naturalistic Watercolor Oil Branding
The Oleos Sunflower Oil Packaging Focuses on Wildlife
Trend Themes
1. Nature-inspired Packaging - Brands can incorporate imagery and texture from the natural world to create an emotional connection between consumers and their products.
2. Ecological Awareness - Products that showcase their role in the ecosystem, such as Oleos oil's representation of the food chain, can appeal to environmentally conscious consumers.
3. Watercolor Illustration - The use of watercolor paint in packaging design can add a unique artistic element and evoke a sense of creativity and whimsy.
Industry Implications
1. Food and Beverage - Brands can use nature-inspired packaging and ecological messaging to differentiate their products in a crowded market and appeal to conscious consumers.
2. Beauty and Personal Care - Watercolor illustration and naturalistic themes can be incorporated into packaging design for beauty and personal care products, creating a more inviting and sensory experience for consumers.
3. Home Decor and Furnishings - Companies can utilize naturalistic themes and watercolor illustration to create eco-friendly and visually appealing home decor items.