Brightland is well-known for its premium extra virgin olive oil that is rich in antioxidants, energizing, and immunity-boosting, but now the brand is delivering a full-on experience with its summer-ready set.
The Summer Grilling Capsule is a combination of Brightland's modern and highly functional offerings. For those unfamiliar with the brand, it is also a great introduction. The kit contains the LUCID 100% Lemon Olive Oil, which presents a blend of lemon and hand-picked heirloom Frantoio olives, and coarse heirloom sea salt, which comes from a 7th generation salt-making family in West Virginia. The summer-ready set also includes a brushed-gold Sprout and two cedar planks that one can utilize "to infuse natural wood smoke flavor into a wide variety of favorite foods."
Summer Grilling Capsules
Brightland Offers a Summer-Ready Set for Bbq Celebrations
Trend Themes
1. Summer-ready Kits - There is an opportunity for other brands to create summer-ready kits with multiple functional offerings for consumers.
2. Flavored Olive Oil - Other companies can experiment with flavored olive oil to attract a wider audience and create more unique product offerings.
3. Elevated BBQ Accessories - There is a market for unique, brushed-gold BBQ accessories, such as those included in the Brightland set, for consumers looking to add a touch of elegance to their outdoor gatherings.
Industry Implications
1. Food and Beverage - Food and beverage companies can create summer-inspired product sets that include complementary food and drink offerings for consumers.
2. Olive Oil Production - Olive oil companies can start experimenting with unique flavor blends to create more varied product offerings and stand out in the market.
3. Outdoor Retail - Outdoor retailers can focus on offering elevated and unique BBQ accessories to appeal to consumers who are looking for more than just functional products.