Designer Lorenzo G Federici also known as LORENZ.OG unveils a new Nike Air Max 95 sneaker model dubbed Summerhouse OG and it celebrates the cultural influence in the UK. The shoes are also known as the 110s due to the consistent price point of £110.
It is made in collaboration with Netflix to celebrate the British TV series Top Boy, which is a prominent show based in the UK. The shoes are defined by a gradient tonal look, blending from purple to yellow throughout the upper seen on the lateral side of the shoe. It is contrasted by black accents around the rubber outsole, tongue, toe cap, heel counter, internal lining, and the laces over the forefoot to secure the foot in place.
Streamed Show-Inspired Footwear
LORENZ.OG Presents the Summerhouse OG Nike Sneakers
Trend Themes
1. Streamed Show-inspired Footwear - The LORENZ.OG Nike sneaker collaboration with Netflix's Top Boy celebrates cultural influence in the UK with a gradient tonal design.
2. Nike Air Max 95 - The Summerhouse OG model of Nike Air Max 95 sneakers by LORENZ.OG features a distinctive purple to yellow gradient colorway, adding a unique touch to the classic design.
3. 110s Sneaker Line - The Summerhouse OG Nike sneakers by LORENZ.OG are priced at £110, offering a consistent and accessible price point for sneaker enthusiasts.
Industry Implications
1. Fashion and Apparel - The LORENZ.OG Nike sneaker collaboration with Netflix's Top Boy highlights the opportunity for streaming platforms to partner with fashion brands to create exclusive, show-inspired footwear.
2. Entertainment and Media - The collaboration between LORENZ.OG, Nike, and Netflix's Top Boy demonstrates the potential for TV shows and movies to influence fashion trends and drive consumer interest in branded merchandise.
3. Sneaker and Athleisure Industry - The release of the Summerhouse OG Nike Air Max 95 sneakers presents an opportunity for sneaker brands to leverage collaborations with popular shows and designers to create limited-edition footwear that appeals to sneakerheads and collectors.