The Urban Eat summer sandwich lineup has been revealed by the brand to offer consumers a convenient and delicious way to satisfy their hunger, which also speaks to their preference for charming packaging designs.
Each of the sandwiches come packaged in a beach house-inspired box that is emblazoned with common seaside imagery like a crab, a cheeky seagull with an ice cream cone and ample sand. This helps to infuse a whimsical touch into the simple experience of purchasing a sandwich for lunch, dinner or as a snack.
Head of Category Marketing at Adelie Foods Wayne Greensmith commented on the new Urban Eat summer sandwich lineup saying, "Our seasonal specials continue to prove a huge hit. For our summer collection, the bright seaside beach hut packaging also brings colour and a point of difference to chillers, helping retailers and operators to make the most of sales opportunities. Our innovation team are always looking at new ingredients we can use and different recipes to bring to market. We’re really pleased to bring Applewood’s smokey cheddar cheese to our sandwiches for the first time and think these will be popular with shoppers."
Summery Seaside Sandwich Packaging
The Urban Eat Summer Sandwich Lineup Calls Warm Weather to Mind
Trend Themes
1. Charming Packaging Designs - Opportunity for brands to create unique and whimsical packaging designs that enhance the consumer experience.
2. Seasonal Specials - Increasing popularity of limited-edition seasonal food items that attract customers with their novelty and uniqueness.
3. Innovation in Ingredients - Potential for food brands to experiment with new and unique ingredients to create innovative sandwich recipes.
Industry Implications
1. Food Packaging - Opportunity for packaging companies to develop creative and eye-catching designs for sandwich packaging that reflects the brand's identity.
2. Food Retail - Retailers can take advantage of the trend by offering limited-edition seasonal sandwich collections to attract customers and boost sales.
3. Food Manufacturing - Innovation teams can explore new ingredients, like Applewood's smokey cheddar cheese, to create unique sandwich recipes and cater to changing consumer preferences.