Italian-based label Fendi created a new line of summer clothes for children that features tropical themes and bright colors that are perfect for the upcoming sunny season. The new line closely resembles the previously released Summer 2018 adult clothing line from the brand.
The new line includes dresses, pants, skirts, t-shirts, shorts, shoes and backpacks that all feature bright colors and fun prints. The range is made with high-quality, lightweight and breezy materials that are perfect for kids to run, play and dance in. This mature and elegant collection has a touch of fun mixed into its design, making it perfect for adding a pop of color and style into any kid's wardrobe.
Fendi's new line of summer clothes for children is available online now, for everyday wear or a more formal summer party.
Luxe Tropical Children's Apparel
Fendi Created a New Line of Fun Summer Clothes for Children
Trend Themes
1. Luxe Tropical Children's Apparel - There is an opportunity for sustainable and ethical practices to be incorporated into the production of high-quality, lightweight and breezy materials used in tropical-themed children's apparel with bright colors and fun prints.
2. Summer Clothes for Children - The trend of creating fashionable and colorful summer clothes for children can lead to new partnerships with children's brands and designers, as well as the development of innovative marketing strategies directed towards parents and children.
3. Matching Adult and Children's Apparel - There is a disruptive innovation opportunity to create adult and children's apparel collections and use similar or matching designs as Fendi did, appealing to parents looking for fun ways to coordinate with their children's outfits.
Industry Implications
1. Fashion and Apparel - In the fashion and apparel industry, there is room for new luxurious and eco-friendly brands to produce children's clothes that align with the trend of fun, tropical and colorful designs.
2. Retail - The trend of developing summer clothes for children can open up new opportunities for retailers to market their products innovatively and to differentiate from competitors through fun themes and creative designs.
3. Marketing and Advertising - In the marketing and advertising industry, there is a disruptive innovation opportunity to create campaigns that target both parents and children for summer clothing collections that appeal to the whimsical imaginations of children and practical needs of parents.