'Sugar Rush' is the name of an app from Fooducate that makes it easy for consumers to see food products that have naturally occurring or added sugars. This process begins by scanning a product's barcode, which will tap into the app's database in order to reveal a breakdown on natural vs. added sugars. This information is visualized with a graphic that shows a representation of the added sugars on a white spoon and natural sugars on a green tablespoon.
This easy-to-use app is ideal for consumers who want to understand more about the products they may want to eat or drink, especially when nutritional labels may lack this information on sugar.
In recent years, consumers have come to know sugar as the "enemy" and have become more aware of recognizing its presence in pre-packaged food and drink products.
Sugar-Spotting Apps
Fooducate's 'Sugar Rush' Reveals the Sugar Content of Packaged Foods
Trend Themes
1. Sugar-tracking Apps - Opportunity for disruptive innovation in developing apps that help consumers track and monitor their sugar intake.
2. Transparent Food Labels - Opportunity for disruptive innovation in creating food labeling systems that clearly indicate the amount and type of sugars in packaged foods.
3. Healthy Eating Awareness - Opportunity for disruptive innovation in promoting and educating consumers about healthier food choices and alternatives to high-sugar products.
Industry Implications
1. Food Retail - Opportunity for disruptive innovation in the food retail industry by offering products and services that cater to consumers who are conscious of their sugar intake.
2. Health and Wellness - Opportunity for disruptive innovation in the health and wellness industry by creating personalized sugar reduction plans and coaching services for individuals seeking to reduce their sugar consumption.
3. Mobile App Development - Opportunity for disruptive innovation in the mobile app development industry by creating user-friendly and informative apps that empower consumers to make healthier food choices based on sugar content.