Driven by the skinification of haircare, Suave is introducing a brand-new line of products with the Suave Pink Line at a time when consumers are making fewer trips to the salon and doubling down on at-home care. Just as there are products like primers that help to properly prepare the skin for the next steps, this haircare collection from Suave is divided into solutions to Cleanse, Condition, Prep and Style.
In the affordably priced haircare range, (all products are priced at $4.98) all the shampoos are sulfate-free and the wash and care duos are formulated with an Amino Acid Complex. While those with curly hair will benefit from the Luscious Curls Amino Acids Shampoo for Curly Hair, there are also other formulas for smoothing, volumizing or minimizing blow dry times.
Style-Ready Haircare Collections
The Suave Pink Like Embraces the "Skinification" of Haircare
Trend Themes
1. Skinification of Haircare - Suave's Suave Pink Line introduces a brand-new line of haircare products that follow the trend of the skinification of haircare.
2. At-home Haircare - As consumers make fewer trips to the salon, Suave's affordable haircare range provides opportunities for at-home haircare products and systems.
3. Sulfate-free Haircare - With all the shampoos in the Suave Pink Line sulfate-free, this trend provides opportunities for sulfate-free haircare products in the industry.
Industry Implications
1. Personal Care - The Suave Pink Line introduces solutions to Cleanse, Condition, Prep, and Style, resulting in a disruptive innovation opportunity for personal care industry players.
2. Haircare - Suave's Suave Pink Line introduces affordable sulfate-free wash and care duos, offering a disruptive innovation opportunity for the haircare industry.
3. Beauty - Suave's Suave Pink Line introduces luscious curls Amino Acids Shampoo designed for curly hair, indicating a trend towards diverse beauty products for different hair types.