Stussy's Spring/Summer 2020 drop is full of pastel colorways and transitional wear, offering the fashionable consumer some wardrobe staples that will help them prepare for warmer weather ahead.
The brand's logo is seen on fleeces, T-shirts, sweaters, trousers, hats and more, allowing for an all-encompassing new wardrobe that's sure to appeal to streetwear aficionados. Designed for casual, everyday wear, this line offers a sunnier color palette that's representative of the changing seasons. Hues like yellow, light blue, pink, and green are plentiful throughout the collection, as are more subdued hues like greys and browns, offering a piece that can pull together any outfit.
The line is available at London's Dover Street Market.
Laidback Spring Streetwear Collections
Stussy's Spring/Summer 2020 Drop Offers Pastel Colorways
Trend Themes
1. Pastel Streetwear - The rising popularity of pastel colorways in streetwear presents an opportunity for clothing brands to incorporate these hues into their collections.
2. Transitional Clothing - The demand for transitional clothing that can be worn in between seasons provides a chance for brands to create versatile pieces that cater to different weather conditions.
3. All-encompassing Wardrobe - Consumers looking for a complete wardrobe overhaul present an opportunity for brands to offer a range of items that can easily be mixed and matched to create a cohesive look.
Industry Implications
1. Fashion - Clothing retailers looking to tap into the streetwear market can incorporate pastel colorways and versatile garments to entice customers.
2. Retail - Stores can provide consumers with a hassle-free shopping experience by offering all-encompassing collections that cater to different styles and occasions.
3. Advertising - Marketing agencies can capitalize on the popularity of streetwear by creating campaigns that promote fashion brands with a focus on pastel colorways and transitional clothing.