Since Stussy is venturing outside of designing, I suppose it's only natural that the west coast brand dips into cosmetics with the Stussy x ATWM Black Amber Balm.
The Stussy x ATWM Black Amber Balm is a collaborative effort that bridges the world of urban fashion and cosmetics. It comes in two different scents: Amberwood and Ambergarden. The balm is encased in a slick hand crafted tin, which features Stussy's interlocking S logo, with the ATWM circle-snake encompassing it.
The Stussy x ATWM Black Amber Balm is a limited edition piece, which means you should probably lineup or at least pre-order this. It'll be available in-store and worldwide on November 1, 2011. This is now available for pre-order at the Black Amber Balm website.
Lavish Coastal Cosmetics
Intoxicate the Room with the Stussy x ATWM Black Amber Balm
Trend Themes
1. Collaborative Cosmetics - Opportunity for fashion brands to collaborate with cosmetics companies to create unique limited edition cosmetics products
2. Limited Editions - Limited edition cosmetics are increasing in popularity among consumers seeking exclusive products
3. Fashion Industry Cross-over - An increasing number of fashion brands are extending their reach by creating products outside their traditional categories
Industry Implications
1. Fashion - Fashion industry can explore creating collaborations with cosmetics companies to produce limited edition cosmetics products
2. Cosmetics - Cosmetics industry can seek collaborations with fashion brands to produce unique limited edition cosmetics products
3. Luxury Goods - Luxury goods industry can explore the trend of limited edition collaborations to create exclusive products for consumers seeking unique luxury items