Known more for their streetwise and graffiti-riddled clothing, it seems funny for Stussy to be making the leap into more ivy league apparel. That being said, it looks as if they have done a good job making that transition with some pretty hip looking pieces. The Stussy 2010 Spring Collection banks on the ever-increasingly popularization of the nerdy/urban hybrid look.
Featuring both traditional checkered shirts and contemporary lids, the Stussy 2010 Spring Collection covers such a broad range that it should be able to appeal to nearly everyone. That's what you call a clever marketing startegy ladies and gentlemen.
Preppy Skater Menswear
The Stussy 2010 Spring Collection Combines Two Very Different Fashion World
Trend Themes
1. Preppy Streetwear - Disruptive innovation opportunity: Create a line of preppy streetwear that combines clean-cut, preppy styles with urban and streetwear influences.
2. Nerdy/urban Hybrid - Disruptive innovation opportunity: Develop a line of clothing that combines elements of nerdy, intellectual style with urban streetwear to cater to the ever-growing popularity of this fashion trend.
3. Broad Appeal Fashion - Disruptive innovation opportunity: Design a clothing collection that covers a broad range of styles to appeal to a wide range of consumers, offering something for everyone.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce innovative designs and concepts in the fashion industry, incorporating various styles and creating unique combinations.
2. Streetwear - Disruptive innovation opportunity: Revolutionize the streetwear industry by merging preppy and urban styles, attracting a wider customer base.
3. Youth Fashion - Disruptive innovation opportunity: Create trendy youth fashion that combines elements of preppy and urban styles, catering to the evolving preferences of young consumers.