All too often, student fashion designs are dismissed as being too simple to be taken seriously, although there are a ton of fresh ideas that experimental youth bring to the world of fashion. Copenhagen-based shop Muuse and e-retailer Farfetch are two establishments that don't turn their noses up at student-designed creations, and instead collaborated on a line of garments created by 10 fashion school students to embrace youthful ideas and creative thinking.
These up-and-coming student designers were given a huge amount of exposure, especially considering that the collections were put up for sale on Farfetch, platform backed by Condé Nast—which is not too shabby for a first step into the public eye. Unsurprisingly, these talented students come from the same schools as big designer names in fashion like Martin Margiela and Dries Van Noten,
Student-Designed Apparel
Farfetch & Muse Carried an Exclusive Student Fashion Collection
Trend Themes
1. Student-designed Fashion - College students are creating fashion with unique perspectives and innovative ideas, creating opportunities for collaborations with retailers and exposure for young designers.
2. Experimental Youth Designs - Fashion schools are producing creative talents, inspiring new trends and styles that break away from traditional designs, and showcasing the potential of younger generations in the industry.
3. Collaborative Retailing - Collaborations between e-retailers and up-and-coming fashion designers create mutually beneficial opportunities for increased exposure and modernized fashion offerings.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from collaborating with young designers by offering fresh perspectives, utilizing modern trends, and increasing brand relevance among younger consumers.
2. Fashion Education - Fashion schools have the opportunity to highlight the work of their students, promote innovation in design, and establish themselves as important influencers in the fashion industry.
3. E-commerce - E-retailers have the potential to be disruptive innovators in the fashion industry by providing a platform for experimental designs and unique perspectives from up-and-coming designers.