Stroopwafels, a popular wafer cookie traditionally made with a layer of caramel or honey, are being reinvented by Los Angeles-based startup Sweet Amsterdam, which makes better-for-you versions. The brand makes stroopwafels that are gluten-free, dairy-free, organic and lower in sugar than conventional Dutch cookies, as they are prepared with ingredients like rice and chickpea flour, plus cane sugar and monk fruit extract.
The brand has created stroopwafels with 13 grams of sugar, then nine grams of sugar, and it is continually reducing this amount. The latest creation, introduced in February, boasts just five grams of sugar. According to founder Farhad Faqiri, "Our goal for the future is to have zero grams of sugar. We actually have a lower sugar amount per serving than many self-proclaimed healthy snacks."
Free-From Dutch Cookies
Sweet Amsterdam Makes Organic, Dairy-Free & Gluten-Free Stroopwafels
Trend Themes
1. Healthier Snack Options - The trend of healthier snack options opens opportunities for Sweet Amsterdam to expand its product line with other organic, gluten-free, dairy-free, and low-sugar snacks.
2. Low-sugar Foods - The trend of low-sugar foods presents opportunities for Sweet Amsterdam to continue to innovate and create low-sugar versions of traditional sweets.
3. Organic Snacks - The trend of organic snacks presents opportunities for Sweet Amsterdam to expand distribution channels of its organic stroopwafels to natural food stores, farmers markets, and online marketplaces.
Industry Implications
1. Healthy Snacks - The healthy snacks industry, which includes grocery stores, health food stores, gyms, and online marketplaces, presents a disruptive innovation opportunity for Sweet Amsterdam.
2. Organic Snack Foods - The organic snack foods industry presents a disruptive innovation opportunity for Sweet Amsterdam to expand its product line of organic stroopwafels to other organic snack items.
3. Gluten-free Foods - The gluten-free foods industry, which includes grocery stores, health food stores, and online marketplaces, presents a disruptive innovation opportunity for Sweet Amsterdam to expand its distribution channels and product line of gluten-free stroopwafels to reach a broader audience.