The Strongbow Tropical Cider is being launched by Heineken UK as a new addition to the brand's product portfolio that's perfect for consumers to pick up as we head out of winter into the warmer weather months. The cider features the refreshing profile of the brand's classic libation, but is enhance with a blend of pineapple and mango flavors for an exotic touch. The cider features a 4% ABV that has no artificial sweetness, flavors or colors in the mix.
Heineken UK Cider Brand Director Rachel Holm commented on the Strongbow Tropical Cider saying, "The launch of Strongbow Tropical Cider will further encourage new drinkers into the cider category, providing experimental consumers with an exciting new flavour to try whatever the occasion."
Tropically Enhanced Ciders
Strongbow Tropical Cider Features Pineapple and Mango Flavors
Trend Themes
1. Exotic Flavor Ciders - There is an opportunity for cider brands to explore exotic flavor combinations, like pineapple and mango, to attract adventurous drinkers.
2. Seasonal Cider Releases - Cider brands can maximize potential sales by releasing seasonal flavors in anticipation of warmer weather months.
3. Natural Ingredients - Cider brands can appeal to health-conscious consumers by promoting their use of natural ingredients, like Strongbow's no artificial sweetness, flavors or colors.
Industry Implications
1. Alcoholic Beverages - With the growing popularity of cider, producers can innovate by experimenting with exotic flavor combinations.
2. Food and Beverage Retail - Retailers can capitalize on seasonal releases, such as summer flavors, to attract consumers and increase sales.
3. Natural Food and Beverage - Cider brands that emphasize natural ingredients can appeal to health-conscious consumers and gain a competitive advantage in the market.