Cider has quickly become the libation of choice for many Millennials seeking out a more flavorful alternative to beer, so brands are responding with new options like the Strongbow 100 Cal Variety Pack to support demand.
The case of cans contains three flavors including Original, Rose Apple and Dry Pear of which four of each come packaged within. As the name suggests, each can of the cider contains just 100 calories to make them the perfect refreshment for consumers looking to restrict their alcohol and calorie intake.
Speaking specifically about the new 100 Cal Slim Cans, Heineken VP of Emerging Brands, Jessica Robinson, said, "With only 100 calories per can, our new 8.5oz size creates a better-for-you, full-flavored and fast-selling option. Strongbow Slim Cans are a ‘top 20’ concept for us on purchase intent, liking, uniqueness and believability, and we’re including our new dry pear in the variety pack to meet the growing popularity of pear flavor products in the grocery channel. We’re putting our focus here to source new business from the booming canned wine and hard seltzer segments."
Low-Calorie Cider Packs
The Strongbow 100 Cal Variety Pack Contains Three Different Flavors
Trend Themes
1. Low-calorie Alcohol Alternatives - Brands are responding to consumer demand for low-calorie alcohol alternatives like the Strongbow 100 Cal Variety Pack, presenting opportunities for innovation in the category.
2. Canned Beverage Boom - Canned wine and hard seltzer segments are booming, according to Heineken VP of Emerging Brands Jessica Robinson, providing opportunities for growth and disruption in the industry.
3. Fruit-flavored Cider - The Strongbow 100 Cal Variety Pack includes three different fruit flavors (Original, Rose Apple, and Dry Pear), indicating a trend towards fruit-flavored ciders and presenting opportunities for innovation in the flavor category.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverage industry can explore opportunities to innovate and tap into the low-calorie, canned beverage, and fruit-flavored markets.
2. Cider - Cider brands can take advantage of the trend towards fruit-flavored ciders and low-calorie alcohol alternatives to differentiate themselves in the market and appeal to health-conscious consumers.
3. Canned Beverage Manufacturing - Manufacturers of canned alcoholic beverages can explore growth opportunities in the booming canned wine and hard seltzer segments and cater to consumers looking for convenient, low-calorie options.