Briogeo's Don't Despair, Repair! line for dry, damaged hair includes some of its bestselling products and the brand is expanding its offerings with a new Strengthening Treatment Oil. The lightweight, silicone-free hair oil has been shown to repair a great deal of damage with just a few uses—in fact, Briogeo reports that its new product has been clinically proven to repair 88% of damage after only two uses.
The reparative oil is beneficial for tackling damage, sealing split ends and reinforcing hair cuticles to prevent damage. Some of the key ingredients in the formula are castor oil, strawberry seed oil and sweet almond oil, plus rose extract, squalane, a hero skincare ingredient.
Damage-Reversing Treatment Oils
Briogeo's Strengthening Treatment Oil Rapidly Repairs Damaged Hair
Trend Themes
1. Damage-reversing Treatment Oils - Opportunity to innovate in hair care by developing lightweight, silicone-free oils that rapidly repair damaged hair.
2. Clinically Proven Formulas - Opportunity to innovate in the beauty industry by developing products with proven results, backed by scientific research.
3. Multi-purpose Hair Products - Opportunity to innovate in the hair care market by creating multi-purpose products that tackle multiple hair concerns simultaneously.
Industry Implications
1. Beauty - Beauty companies can develop effective treatment oils that appeal to consumers looking for high-quality hair care products that deliver on their promises.
2. Hair Care - There is an opportunity for companies in the hair care industry to invest in R&D to develop products that address key hair concerns such as damage and split ends.
3. Skincare - Companies in the skincare industry can explore incorporating squalane, a hero skincare ingredient, into hair care products to enhance the reparative effects of hair oils.