The Perth-based lifestyle label StreetX joins forces with the iconic lingerie brand, Aimee Cherie Intimates for its latest collaborative project. The two labels come together to create a unique line of 'his and hers' garments. The collaborative StreetX and Aimee Cherie Intimates collection highlights underwear mainly, but also offers apparel.
The capsule is comprised of boxer briefs, panties, a t-shirt, and a cropped tank top. All of the offerings are made in white to deliver minimal looks and simplicity. The boxer briefs and panties are accented with co-branding details on the waist band reading, "STX ACI." The t-shirt and cropped tank top reads "It Was All For You" on the front to round up the collection. The pieces will all be available for purchase on March 8 on Aimee Cherie Intimate's website.
Simplistic Intimate Collections
Streetx & Aimee Cherie Intimates Design a 'His and Hers' Capsule
Trend Themes
1. Collaborative 'his and Hers' Capsules - The collaboration between StreetX and Aimee Cherie Intimates for a unique line of 'his and hers' garments presents opportunities for more brands to join forces and create exclusive collections.
2. Simplistic Undergarments - The focus on simplicity and minimalism in the StreetX and Aimee Cherie Intimates collection indicates an opportunity for designers and retailers to cater to customers who prefer understated and timeless pieces.
3. Co-branding Details on Waistband - The use of co-branding details on the waistband of the StreetX and Aimee Cherie Intimates collection is an innovative way for brands to cross-promote and increase brand awareness.
Industry Implications
1. Lingerie - The partnership between StreetX and Aimee Cherie Intimates for a collaborative collection highlights the potential for more companies in the lingerie industry to join forces and create exclusive, limited-edition pieces.
2. Fashion - The StreetX and Aimee Cherie Intimates collaboration shows how brands can create unique, fashion-forward collections by bringing together their expertise and creativity.
3. Streetwear - The StreetX and Aimee Cherie Intimates collaboration represents the growing trend of streetwear and its influence on other industries, highlighting the possibilities for more brands to incorporate streetwear elements into their designs.