The online martial arts supplies and paraphernalia store Karate Mart recently put together a collection of illustrations that combine various states' license plates with characters from the much celebrated 'Street Fighter' franchise.
Street Fighter began in Japan as a fighting arcade game back in 1987. The premise was simple enough: a bunch of characters with remarkable ass-kicking abilities resolve any conflicts or differences they may have with one another through abrupt bouts of extreme violence.
The simplicity of the Franchise has been key to its success. It has gone through multiple evolutions and iterations since 1987 and has maintained a core audience the whole way through because it consistently gives that audience what they want -- fighting and lots of it. Fitting then, that an American-based martial arts supplies shop should represent states' license plates with Street Fighter characters.
Videogame-Inspired Vanity Plates
Karate Mart Finds Design Inspiration from Street Fighter
Trend Themes
1. License Plate Customization - There is an opportunity for companies to offer personalized license plates inspired by popular culture, such as videogame characters.
2. Nostalgia Marketing - Brands can leverage nostalgic videogame franchises like Street Fighter to connect with their target audience and create unique products or marketing campaigns.
3. Cross-promotions - Collaborations between popular videogame franchises and retail businesses can lead to innovative merchandise ideas like combining license plates and characters.
Industry Implications
1. Customization Services - Companies that offer personalized customization services for license plates or other products can capitalize on the growing demand for unique and personalized items.
2. Retail and E-commerce - Retail and e-commerce businesses can explore partnerships or licensing opportunities with videogame franchises to create exclusive merchandise and tap into a dedicated fan base.
3. Marketing and Advertising - Agencies specializing in nostalgia marketing and cross-promotions can assist brands in creating memorable and engaging campaigns that resonate with consumers.