The Discovery+ streaming service was recently launched in the United States after it was launched in Ireland and the United Kingdom last fall through a deal with Sky.
The United States launch of the Discovery+ streaming service will offer content from Discovery’s various networks including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, and Animal Planet. The service will have two different price points for consumers to choose from, one at $4.99 and the other at $6.99 per month. The higher price allows views to avoid ads on the platform. Discovery+ is currently available on Amazon Fire TV, iOS devices, Google devices, Roku and Samsung smart TVs.
The streaming market is currently saturated with many different services, however, Discovery sees an opportunity to provide reality and documentary content.
Streaming Service Launches
The Discovery+ Streaming Service Was Launched in the Unites States
Trend Themes
1. Documentary Content Streaming - As the streaming market is currently saturated with many different services, there is an opportunity for providers of reality and documentary content to stand out.
2. Tiered Pricing for Streaming Services - Discovery+ is offering two different price points for consumers, including a higher priced option that allows viewers to avoid ads on the platform.
3. Global Expansion of Streaming Services - Discovery+ streaming service has already successfully launched in the UK, Ireland, and the United States, indicating a potential trend towards rapid global expansion for streaming providers.
Industry Implications
1. Streaming Services - Streaming providers could focus on offering a specific type of content to stand out in the saturated market and gain a competitive advantage.
2. Advertising and Marketing - With tiered pricing for streaming services, there may be opportunities for advertising and marketing companies to help providers monetize their ad-free options.
3. Consumer Technology - Development of hardware, such as smart TVs and streaming devices in regions that do not have access to the Discovery+ streaming service, could be an opportunity for consumer technology companies to provide a smooth integration for users.