Pillsbury is finally making it safe to eat a spoonful of cookie dough while baking with its new Strawberry Cheesecake Cookie Dough.
Last year, Pillsbury rolled out its new Strawberry Cheesecake ready-to-bake cookies. The cookies feature a rich cheesecake sugar cookie dough base studded with strawberry-flavored bits. But while the cookies were already a hit, the company has re-released the product with one important change to the recipe: the dough is not safe to eat raw. This means you can pop the ready-to-eat cookies in the oven and enjoy them freshly baked, or you can break off a bit of the Strawberry Cheesecake Cookie Dough and enjoy it straight from the package—without the risk of salmonella.
Edible Cheesecake Cookie Dough
Pillsbury's Strawberry Cheesecake Cookie Dough is Safe to Eat Raw
Trend Themes
1. Safe-to-eat Cookie Dough - The trend of creating cookie dough that is safe to eat raw presents an opportunity to cater to consumers who enjoy snacking on cookie dough without worrying about foodborne illnesses.
2. Flavored Cookie Dough - The trend of infusing cookie dough with different flavors, such as strawberry cheesecake, allows for unique and exciting flavor combinations that appeal to consumers looking for something new and indulgent.
3. Convenience Baking - The trend of providing ready-to-bake cookies offers convenience for consumers who want delicious homemade treats without the hassle of making dough from scratch.
Industry Implications
1. Baking and Confectionery - The baking and confectionery industry can tap into the safe-to-eat cookie dough trend by developing and marketing their own line of edible cookie dough products to cater to consumer demand.
2. Food Manufacturing - The food manufacturing industry can explore opportunities to create and distribute flavored cookie dough options, capitalizing on the growing demand for unique and indulgent flavors in convenience baking products.
3. Ready-to-eat Snacks - The ready-to-eat snacks industry can incorporate safe-to-eat cookie dough as a new product category, offering consumers a convenient and indulgent snacking option that is ready to enjoy straight from the package.