You might be thinking what I was when I first took a look at Strangland's 'Stache Wax packaging; no, this product is not actually intended as a balm for taming men's mustaches. Just in time for Movember, however, this is an item created specifically to help you care for your new Stangland's Stache Wax skateboard.
Designer Sasha Barr worked with the iconic image of upper lip facial hair to serve as a visual play. Most skaters would notice the presence of such an unexpected-looking logo on the store shelf, causing them to at least take a gander at the product.
The little cubic boxes and the skateboards themselves bear the same emblems and symbols. There's a vintage twist to the parted mo' of Strangland's 'Stache Wax packaging, reinforced with old typefaces and a backing resembling a spiked badge.
Beard-Grooming Branding
Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal
Trend Themes
1. Skateboard Branding - Opportunities for skateboard companies to incorporate unique and fashionable packaging designs to increase brand awareness.
2. Facial Hair Marketing - Possibilities for grooming and lifestyle brands to incorporate facial hair imagery into product packaging to target the male demographic.
3. Vintage-inspired Packaging - Opportunities for fashion and beauty industries to create retro-inspired packaging designs to appeal to consumers who value nostalgia.
Industry Implications
1. Skateboard - Skateboarding companies can develop unique packaging designs to differentiate their brand and products.
2. Grooming - Grooming brands can incorporate facial hair imagery into their packaging to target the male demographic.
3. Fashion and Beauty - Fashion and beauty industries can capitalize on the retro trend by creating vintage-inspired packaging designs to appeal to consumers.