Instagram is promoting its services as a storytelling platform through an immersive narrative-driven experience called Storyscape that brought its users' stories to life at Cannes Lions Festival.
The activation created by Es Devlin was designed as a time capsule of all the stories and moments shared in 2018. The 360 degree experience features over eight hours of footage, which can be witnessed in the room which is equipped with over 50 monitors, four projectors, eight speakers and 242 windows. The project was created over the span of 12 months.
According to the designer, "Every little person that populates one of those small windows that surrounds you in the installation can actually add to the storytelling."
Immersive Storytelling Activations
Instagram's Storyscape Shared Eight Hours of Footage
Trend Themes
1. Immersive Storytelling - Creating immersive storytelling experiences that bring stories to life through innovative methods can greatly enhance user engagement.
2. Narrative-driven Experiences - Designing narrative-driven experiences that allow users to actively participate in the storytelling process can generate a deeper emotional connection.
3. 360 Degree Experiences - Developing 360 degree experiences that enable users to explore and interact with content from all angles can provide a more immersive and captivating experience.
Industry Implications
1. Social Media Platforms - Social media platforms can leverage immersive storytelling to provide unique and engaging experiences for their users.
2. Event Activation - Event activation companies can utilize narrative-driven experiences to create unforgettable and interactive experiences for attendees.
3. Experiential Marketing - Experiential marketing agencies can incorporate 360 degree experiences to captivate audiences and leave a lasting impression.