STORY mfg. and Reebok work in collaboration on a set of sneakers for the season. The main inspiration behind the line up celebrates the beauty of the outdoors. The silhouettes that make up the pack include the Club C sneaker and the Beatnik sneaker.
Both shoes are crafted entirely with vegan materials -- the uppers are made from an undyed woven linen blend. On the lateral side of the shoes boasts a bright blue peace sign that is informed by embroidery. The Beatnik is designed with inspiration nodding to camping sandals. This includes the components of a removable back strap and a back upper strap so that it can be transformed in a mule shoe.
Outdoor-Inspired Sneaker Models
STORY mfg. and Reebok Join on Two New Sneaker Models
Trend Themes
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Outdoor-inspired Sneaker Models — The trend of creating sneakers inspired by aspects of the outdoors can be leveraged by brands to tap into consumers’ preference for eco-friendly and sustainable products.
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Vegan Sneakers — The trend of producing vegan sneakers presents an opportunity for brands to cater to consumers who prioritize ethical and cruelty-free fashion choices.
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Convertible Sneakers — The trend of designing sneakers that can be transformed into different styles through removable or adjustable components provides an opportunity for brands to offer versatile footwear to consumers.
Industry Implications
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Footwear — Footwear companies can adopt the trend of creating eco-friendly or vegan sneakers to appeal to environmentally conscious consumers.
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Fashion — Fashion companies can benefit from the trend of producing trendy and versatile sneakers that allow consumers to transform their footwear for different occasions and seasons.
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Outdoor Gear — Companies that specialize in outdoor gear can leverage the trend of creating sneakers inspired by camping and nature to appeal to consumers who enjoy the outdoors and outdoor activities.