Over the past few years, most of the major social media platforms have introduced some kind of story feature that allows users to share video content in real-time and home search platform Homesnap is now launching its own stories marketing feature. With Homesnap Stories, agents are able to share immersive, engaging video content for active listings. With this tool, agents have the potential to share some of the best selling points and features of a property that don't necessarily come across in blocks of text or still images.
With these augmented reality objects, emojis, stylized text, music and themed real estate stickers, prospective young homebuyers will be able to engage with content in the same way that they would on Instagram, Facebook and Snapchat.
Real Estate Story Videos
Homesnap's Stories Marketing Feature Helps Agents Create Dynamic Listings
Trend Themes
1. Real Estate Stories - Creating immersive, engaging video content for active listings to showcase unique selling points and features.
2. AR in Real Estate - Using augmented reality objects to provide an interactive and visually appealing experience for prospective homebuyers.
3. Social Media Marketing for Real Estate - Leveraging social media platforms like Instagram, Facebook, and Snapchat to reach and engage with young homebuyers.
Industry Implications
1. Real Estate - Implementing Homesnap Stories to revolutionize how agents market and sell properties.
2. Technology - Advancing the use of augmented reality in the real estate industry to enhance property viewing experiences.
3. Marketing & Advertising - Utilizing social media platforms as powerful marketing channels for real estate agents and agencies.