The unique and design-forward store identity is incredibly important to businesses who are looking to set themselves apar in the digital and in the physical environment. As retail is an incredibly competitive field, it is a good bet to invest in these opportunities and Hoem — an "eclectic European furniture store [which is] based in Miami," recognizes this.
The brand employs the creative talents of Quebec-based design agency Mambo Mambo, who, in turn, embraces the whimsical aspects of its client. Hoem’s product range features modern sensibilities and pops of color as common characteristics. As a result, the store identity also includes and exuberates these qualities, creating a seamless narrative for the brand to communicate to consumers. In addition to the contemporary amplification in terms of marketing materials, Mambo Mambo is also tasked with creating an eye-catching retail website.
Playful Furniture Store Identities
Hoem’s Aesthetic is the Whimsical Work of Mambo Mambo Studio
Trend Themes
1. Whimsical Store Identities - Retailers can differentiate themselves by embracing whimsical and design-forward store identities, creating a unique brand narrative.
2. Investing in Store Identity - Businesses in the retail industry should consider investing in their store identities to stand out in the competitive market.
3. Contemporary Marketing Materials - Using modern sensibilities and pops of color in marketing materials can help retailers create a compelling brand narrative.
Industry Implications
1. Furniture Stores - Furniture stores can leverage whimsical store identities to attract customers and create a memorable shopping experience.
2. Retail Industry - Investing in store identities can help retailers establish a strong brand presence and compete effectively in the market.
3. Design Agencies - Design agencies specializing in creative store identities have an opportunity to partner with businesses looking to enhance their brand image.