To celebrate and get consumers excited about the imminent release of Mario Kart 8 Deluxe for the Nintendo Switch, Target has created a Mario Kart-themed store experience for shoppers to enjoy.
The shopping experience for the brand's 650 stores across the United States consists of shopping cart decals that transform the carts into vehicles from the game and themed covers for the large red balls that adorn the exterior of the stores.
When shoppers enter the Target locations, they are greeted with automated doors that simulate the experience of starting a race on the game.
The Target themed store experience for the release of Mario Kart 8 Deluxe is being rolled out nationwide with the game being available for purchase starting on April 28.
Promotional Gaming Store Experiences
Target is Celebrating Mario Kart 8 Deluxe with Themed Accents
Trend Themes
1. Promotional Gaming Store Experiences - Immersive and interactive store experiences that align with popular video game releases.
2. Themed Store Decor - Creating a cohesive brand experience by incorporating themed elements throughout a retail space.
3. Automated Entry Experiences - Using technology to enhance the customer journey through unique and engaging entrance designs.
Industry Implications
1. Retail - Transforming traditional brick-and-mortar stores into destination experiences for gamers and fans.
2. Gaming - Leveraging physical retail spaces to create buzz and excitement around new video game releases.
3. Event Planning - Designing custom experiences for retail stores to coincide with product launches and promotions.