The Hillary for America campaign is targeting Millennial and Gen Z votes with its new 'Stop Trump' Snapchat filter. The geofilter can be used in downtown Cleveland, which is where the Republican National Convention is being held. The filter features police caution tape that reads 'Stop Trump' continuously.
There is a second attack campaign filter available in Cleveland that features a rotating series of critical quotes from notable GOP (Republican) figures, such as John Kasich, who is the Republican Governor of Ohio. The two filters are aiming to drum up anti-Trump sentiment as the RNC is taking place. The Hillary for America campaign has been the most active about using Snapchat to engage voters throughout the 2016 presidential election race. Engaging with Millennials will be important for the candidates come November since they are now the largest voting age group in the US.
Politically Charged Filters
The Hillary for AmericaCampaign Creates a 'Stop Trump' Snapchat Filter
Trend Themes
1. Targeted Snapchat Filters - Using Snapchat filters to target specific locations and events is a trend that can engage and mobilize young voters.
2. Political Attack Campaigns - Creating filters that feature critical quotes from notable figures is a trend that can generate anti-Trump sentiment during political events.
3. Social Media Engagement - Using platforms like Snapchat to engage voters is a trend that can help political campaigns connect with the Millennial voting demographic.
Industry Implications
1. Political Campaigns - Political campaigns can utilize targeted Snapchat filters to reach and resonate with young voters during events like the Republican National Convention.
2. Social Media Marketing - Companies specializing in social media marketing can offer services to design and implement Snapchat filters for political attack campaigns.
3. Digital Advertising - Digital advertising agencies can help political campaigns leverage social media platforms like Snapchat to engage voters and boost their online presence.