The basement works in collaboration with New Balance on a new tonal iteration of the classic 2002R sneaker model for the season with the Stone Grey colorway palette. The shoes are designed with a neutral palette and have hues of white, black, and grey throughout the entire silhouette.
The uppers are constructed from a waterproof heavy suede material with textured rubber to contrast. Black hues can be seen detailing the toe caps, the rigid sole unit foundation, and the heel guards. Bright accents are seen detailing the shoe as well with the application of 3M materials for a reflective look in the form of the 2002R branding and the varved panels at the sides and the toe boxes.
Neutral Tonal Collaborative Footwear
The Basement and New Balance Launch a Stone Grey 2002R
Trend Themes
1. Collaborative Footwear Design - Opportunity for businesses to collaborate with shoe brands to create unique and trendy designs.
2. Neutral Tonal Colorways - Disruptive innovation opportunity for fashion brands to experiment with neutral tonal colorways in their designs.
3. Weatherproof Sneakers - There is an opportunity for shoe brands to create weatherproof sneakers that are both practical and fashionable.
Industry Implications
1. Footwear Industry - Collaboration opportunities between shoe brands and designers to create innovative and unique footwear designs.
2. Fashion Industry - Opportunity for fashion brands to experiment with new and innovative colorways and materials in their designs, taking inspiration from the neutral palette of the Stone Grey 2002R sneakers.
3. Outdoor Gear Industry - Disruptive innovation opportunity for outdoor gear brands to create fashionable yet functional waterproof sneakers for outdoor activities.